Expert Insights

Design Has No Default: Reengineering Interfaces for Cognitive and Adaptive Systems

Accessibility has never been a moral checkbox in my work. It has always been an architectural principle, central to the…

Storytelling has been the foundation of communication for ages. It’s the means to communicate ideas, to share experiences, and to…

We product managers frequently find ourselves at the crossroad of regulation, technology, and customer experience. Few pieces of regulation will…

People do not act like economically rational agents. They put things off, weigh losses disproportionately heavily, discount long-term gains, and…

Stakeholders love solid numbers. They feel real, easy to defend, and often sway the team behind a risky product choice….

Loss hurts more than gain feels good. This maxim of behavioural economics is why users resist giving up what they…

Being a product leader can feel like a high-wire act. You’re constantly weighing roadmap options, juggling team setups, and trying…

My name is Vitaly Makarenko, and I’m a Business Executive with over 11 years of experience in spearheading transformative strategies…

Developing a product is creating and launching the product in order to satisfy the customers. The complete sequence in product…

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