Episode 1: Design Is Your Growth Strategy (Even If You Don’t Realize It Yet)
Guest Expert: Oleksandr Shatov – Lead Product Designer at Instagram (Meta)
In our debut episode, we sit down with Oleksandr Shatov to explore how smart design decisions can make or break early-stage products. Oleksandr shares insights from 6+ years designing for high-growth B2B & B2C platforms — from helping 1M+ students succeed at Preply to crafting viral user experiences at Meta.
Key takeaways:
- Why design isn’t just about aesthetics — it’s a growth lever
- How to design for traction, retention, and product-led virality
- What early-stage teams often overlook when shipping their MVP
- Real stories behind design decisions at Preply, iOS productivity apps with 150M+ users, and Instagram
#ProductDesign #PodcastSeries #GrowthStrategy #DesignThinking #StartupDesign #UX #UI #InstagramDesign #DesignLeadership #DesignYourWayForward
