Building Scalable AI Solutions in Emerging Markets: Challenges and Opportunities

Nimit Bhardwaj, Product Manager at Booking

The world is on the cusp of being transformed by AI as it represents change as big as the industrial revolution in the words of some analysts. Its impact on economies and societies is extremely challenging to envisage, especially with regards to the job market where AI promises to improve efficiencies while replacing people in some aspects and assisting within others. Approximately 40% of the world’s jobs are at risk from AI with developed countries being the most vulnerable but also the ones benefiting the most as compared to the emerging markets. In developed countries, nearly 60% of the jobs are at risk of AI thanks to the concentration of cognitive-oriented jobs. Out of these, around 50% may be at risk, whereas the remaining will likely benefit from the integration of AI into their jobs. There is 30% overall exposure in emerging economies and 26% towards low-income economies. While these economies will be lacking exposure towards AI disruption, they will not have the necessary tools to capitalise on it which will lead towards an increase in the digital divide and income inequality between countries.

Untapped Opportunities within Emerging Markets for AI

To AI-oriented solutions, developing nations, typically, serve as a considerable marketplace that has yet to be explored. From farming to educational purposes, such regions tend to get burdened with complications in multiple fields and AI can provide cost-effective solutions for all of them. Take various developing nations like Bangladesh for example, it faces a high limitation of trained medical professionals, especially in rural areas. AI powered diagnostic devices along with telemedicine systems have the potential to alleviate this concern by enabling remote access to clinical specialists and enhancing the standard of healthcare. In the same manner, AI can assist in agricultural optimisation, crop yield forecasting, and resource management which can support food security and improve the economy.

AI growth, however, has much rapid pace and data regarding mobile usage and internet facilities has its share to work fulfilling. Furthermore, being affordable, it is very easy to outsource AI training for data annotation in these regions.

Key Challenges in Building Scalable AI Solutions

Data Scarcity and Quality: While mobile penetration is increasing, access to high-quality, labeled data remains a significant hurdle. Data in these regions may be fragmented, inconsistent, or unavailable in formats required for AI training. Languages and dialects underrepresented in datasets add complexity. For example, a project in Southeast Asia aimed to develop a chatbot for agricultural advice but faced significant performance issues due to the lack of datasets for local dialects. Addressing this required creating a custom dataset through targeted data collection and annotation efforts, increasing the project’s timeline and budget.

Limitations of Infrastructure: The availability of consistent internet and access to computational resources are vital in deploying AI solutions at scale. However, many developing countries face challenges such as low bandwidth, frequent network outages, and high cost of HPC hardware. For instance, insufficient Internet infrastructure can make it difficult to use cloud-based AI services, thereby necessitating the adoption of other deployment methods.

The problem of talent gap: The need for AI specialists is a phenomenon that is global in nature, and this affects emerging markets also. The scarcity of data scientists and machine learning engineers sometimes slow down project timelines. Partnerships with local universities and training programs can help to solve this issue. In one such initiative, there was collaboration with a local university in Kenya which resulted in a talent pipeline for AI development, thus reducing reliance on external hires as well as promoting a sustainable ecosystem.

Ethical and Regulatory Considerations: Emerging markets usually do not have strong regulations concerning the development of AI and hence developers must begin by actively engaging in responsible practices; for example, when installing facial recognition software in places with very little data protection laws, a developer has to be cautious on privacy concerns and algorithmic bias. In order to avoid unethical use of this technology, there is a need for interaction between governments, corporations, and NGOs.

Affordability and Accessibility: The importance of this lies in the fact that AI solutions require a large initial investment which many companies and individuals cannot afford, therefore affordability and accessibility are key. For instance, tiered pricing models or public-private partnerships can help reduce costs and drive adoption.

Strategies to Overcome Challenges

Data Augmentation and Synthetic Data: Techniques such as data augmentation and synthetic data generation can help to mitigate the problem of insufficient data. For instance, an AI project could be accelerated by transforming existing datasets or generating synthetic data points without having to engage in a comprehensive exercise of sourcing new data.

Edge Computing and Offline AI: When models are deployed on edge devices like smartphones, it obviates the need for internet connectivity. Offline AI models that do not require constant connection are ideal for these areas especially if they lack reliable power.

Capacity Building and Training Programs: Education and training investments are crucial in bridging the gap between demand and supply side of human resources with right skills. Some of the good strategies include partnering with universities, online learning platforms and boot camps in order to develop local expertise.


Open-Source Tools and Collaboration: Utilising open-source tools for AI while encouraging synergy between researchers and developers may reduce costs thereby promoting innovation.

Developing Context-Specific Solutions: To guarantee greater adoption and impact, artificial intelligence solutions must be tailored for specific settings where cultural aspects have been considered. As an example, literacy concerns drove Kenyan banking app users towards voice-based interfaces instead of text-based ones which resulted in 30% increased adoption rate.

Case Studies and Metrics

New applications specifically designed for these markets that have been able to apply AI have shown an impressive level of triumph. The following are better off examples that demonstrate how such undertakings can be seen and measured:

mPedigree (Ghana): This platform employs SMS-based verification systems to eliminate counterfeit drugs. mPedigree has improved public health and safety by allowing users to verify medicine through distinctive codes. Some metrics include more than 10 million verifications per month, which in turn led to a drastic decrease in the sale of fake drugs within key regions, and making people have more trust in healthcare.

Zipline (Rwanda): The Zipline’s AI powered drone delivery system optimizes its routes to deliver medical supplies where they are needed most. A study by researchers at Wharton, found use of Zipline’s logistics and delivery system led to a 51% reduction in Rwanda of in-hospital maternal deaths due to postpartum hemorrhaging. That means that life-saving interventions could be made within these minutes or seconds thus saving thousands especially during emergencies.

Hello Tractor (Nigeria): Dubbed “Uber for tractors”, this digital platform links farmers to tractor owners thus promoting efficient sharing of resources. AI schedules and deploys tractors according to farm sizes and locations. Metrics indicate that productivity in agriculture has increased by up to 40% while smallholder farmers’ costs have gone down by 25%.

These case studies show how AI can address systemic challenges effectively, within the context of local issues, while delivering results that are measurable.

Long-Lasting impacts of AI in Emerging Economies

The long-term adoption of AI in developing markets could instigate far-reaching social, economic, and environmental changes. Still, these consequences must be managed to guarantee fair and inclusive expansion.

Economic Transformation and Job Creation: For instance, AI training as well as annotation services may assist in cultivating new industries hence creating millions of job opportunities. Besides, countries like India and the Philippines have applied AI-related products to rejuvenate their economies. However, policy makers should try to overcome displacement from former jobs through workforce training and development programs as well as promoting the rise of AI-driven sectors.

Improved Access to Quality Services: In the healthcare sector among other areas that are vital for survival such as education and finance ,AI can be used to fill such gaps. For example early diagnosis can be conducted by using AI assisted diagnostic tools whereas adaptive learning platforms will offer customized educational opportunities to those underserved people suffering from poverty. As a result, these progresses will improve quality of life significantly while also enabling communities to take control over their destiny.

Bridging the Digital Divide: The digital divide can be narrowed by AI through democratizing access to technology. However, there is the danger of increasing inequality if the privileged continue to monopolize AI solutions. Governments and organizations need to invest in infrastructure, including making internet access and electricity affordable.

Policy and Governance Frameworks: Governments must enact regulations that deal with ethical concerns like data protection, biased algorithms, and responsibility. Collaborative frameworks featuring businesses, non-governmental organizations (NGO’s) as well as international bodies can help in managing risks connected with responsible development of AI.

Environmental Sustainability: AI has immense potential for enhancing resource efficiency and minimizing waste hence promoting sustainability. Such systems may monitor deforestation or manage water resources efficiently resulting in a net positive environmental impact.

The Way Forward:

For emerging markets to reap lasting benefits from AI, they need to concentrate on inclusivity and sustainability. Policymakers should encourage public-private partnerships that will guarantee everyone equal access to technology while boosting innovation through targeted investments in education and infrastructural development. Therefore, by reducing inequalities and ensuring long-term prosperity; AI can be an effective tool.To the fewest marginalised populations, so that no one is overlooked, stakeholders must ensure that AI’s potential for transformation reaches both short-range victories and strategic long-range goals.

Conclusion

Creating scalable artificial intelligence solutions in developing markets entails different challenges and opportunities. This is made possible by innovative strategies adopted, partnership fostered and addressing local needs. The question remains: How can stakeholders ensure that these benefits are evenly distributed, creating a future where the advantages of AI reach even the most underserved communities?

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