We’re excited to announce a 3-part webinar series exploring how AI is transforming go-to-market strategies across the EMEA region and beyond. Whether you’re a GTM leader, sales strategist, data practitioner, or business executive, this series will equip you with actionable insights into how Predictive and Generative AI are reshaping the customer acquisition journey — from targeting and messaging to personalisation and operational scale.
Invited Speaker: Sarah Abdelhady
Senior Program Manager with 8+ years of experience driving sales and GTM strategy in the EMEA tech sector. Known for delivering high-impact growth strategies, managing complex stakeholder ecosystems, and accelerating product adoption. Sarah is a champion of customer-centricity, seller empowerment, and operational excellence in the age of AI.
Key Takeaways:
- How predictive analytics empowers GTM and sales teams to make smarter, data-backed decisions.
- Techniques for lead scoring, churn prediction, and opportunity prioritization using AI.
- Deep dive into time-series forecasting, classification models, and feature engineering.
- Case studies from EMEA enterprise sales cycles where predictive AI drove measurable results.
If you’re ready to move beyond dashboards and start predicting what really drives conversion — this session is for you.
